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New York Rangers

Retainer Length:

2015 to 2018

2

Shoots Per Month

We planned two shoots per month to capture evergreen content.

750+

Video Deliverables

We produced, directed, shot, and edited 750 video deliverables for the 3 year retainer.

110+ Million

Impressions

Over the course of three years we created over 110+ million impressions for the Rangers across their social media channels.

1

Happy Client

Success! We had a good project. You could say we created some

"Good Stuff."

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Why work with us?

Sports Content
Made by Sports 
People

Our Co-Founder and Head of Production Nick Wenck has Directed and Interviewed over 250 athletes and grew up playing hockey and soccer in Minnesota.

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Our Content Plan with the New York Rangers

Step 1
Content Planning

We help you plan out content in 6, 9 and 12 month increments during a free consult.

Time to start using us a trusted production resource.

Step 4
Content Delivery

We help deliver call content to each specific deliverable platform.

We take classes and attend events to learn about the best practices of social media.

Step 2
Content Production

We handle all content production and use our internal crew to lower costs.

Photo and Video Content.

Step 5
Content Recap

We will monitor asset reception on each platform to better guide future productions.

We will help facilitate fan engagement.

Step 3
Post-Production

We handle all post-production to give time back to your schedule.

We use our streamlined process for notes and viewing.

Step 6
Retainer Review

We review all retainers on a client request basis.

 

We track hours and deliverables to keep your budget in mind.

 

We haven't had to yet, but if the client isn't satisfied we will adjust.

New York Rangers Retainer Example:
Types of content we developed, directed, filmed, edited and delivered:

Player Intro

Shoot Type:

Player with or without host

Shoot Needs:

Locker room or portable backdrop

Benefits:

Film 10 to 12 players in one day

Evergreen content aka can post any time

Each player interview yields 6 - 10 videos

Deliverables:

16x9 - YouTube, Facebook. Website

9x16 - Instagram Story, Snapchat, Tik-tok

4x5 - Instagram Post

Goal: 

Introduce players to fanbase, give more information beyond post-game interviews

Brand Integration:

Get a local brand to pay for presented by

Player Story

Shoot Type:

Player Interview with BROLL coverage

Shoot Needs:

Locker room or off-location interview

Benefits:

Film 1 to 2 of these per day

Show player outside of hockey

Give fans a BTS look at player's life

Each story yields 2 - 5 videos

Deliverables:

16x9 - YouTube, Facebook. Website

9x16 - Instagram Story, Snapchat, Tik-tok

4x5 - Instagram Post

Goal: 

Introduce players to fanbase, give more information beyond post-game interviews

Player Series

Shoot Type:

Two players vs. in off-ice activities

Shoot Needs:

Off-ice location rental

Benefits:

Film 1 to 2 of these per day

Show players having fun

Each episode yields 20 - 25 videos

Deliverables:

16x9 - YouTube, Facebook. Website

9x16 - Instagram Story, Snapchat, Tik-tok

4x5 - Instagram Post

Goal: 

Show fans a different side of the players

Fan Profile

Shoot Type:

Fan inside or outside of the rink

Shoot Needs:

Fan sourcing, interesting story

Doesn't need to be a fan cave - new team

Benefits:

Film 1 to 2 of these per day

Show fans other diehard fans

Each episode yields 2 - 5 videos

Deliverables:

16x9 - YouTube, Facebook. Website

9x16 - Instagram Story, Snapchat, Tik-tok

4x5 - Instagram Post

Goal: 

Show fans that there are other likeminded fans. Give back to the fan community.

Community Event

Shoot Type:

Fan event

Shoot Needs:

Planning of an event at rink or studio

Doesn't need to be as grandiose as Rangers event

Benefits:

Film 1 per day

Integrate fans and players

Each shoot yields 15 - 25 videos

Deliverables:

16x9 - YouTube, Facebook. Website

9x16 - Instagram Story, Snapchat, Tik-tok

4x5 - Instagram Post

Goal: 

Show fans that there are other likeminded fans. Give back to the fan community.

Mic'd Up

Shoot Type:

Player Mic'd up during practice 

Shoot Needs:

Player to wear mic

Coach and other players approval

Benefits:

Film 1 - 2 per day

Great for social media

Show player personality

Each shoot yields 15 - 25 videos

Deliverables:

16x9 - YouTube, Facebook. Website

9x16 - Instagram Story, Snapchat, Tik-tok

4x5 - Instagram Post

Goal: 

Show players personality to fans

Brand Integration:

Get a local brand to pay for presented by

Are you ready to join us?

We're transforming the role of content partner.

Other Types of Content We Make:

Fan Recognition Video

Player - Email Promo Video

Team or Moment Documentary

Graphic Design & Animation - Promo/Event

Employee Recruitment & Onboarding

Local Documentary

Fan Testimonial Video

Mascot Video Series

Animation - Story

Line Animation - Game Highlights

Game Promo Video

Local Documentary - Branded

Game Highlights - Footage Repurposing

Stadium Employee Stories Video

Graphic Design & Animation

Greenscreen Video

Player Style + Clothing Video

Arena Promo Commercial

Have inquiries about our video retainers?

We're eager to provide comprehensive information and assist you in determining if a retainer aligns with your video requirements.

 

Plus, we're always open to new connections, so even if a retainer isn't the best fit, we'd welcome the opportunity to get to know you.

We’ve produced over 10,000 videos.

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